Mahti AIBrand Bible

Mahti AI

Visual identity, messaging, and guidelines

Version 1.0 · March 2026

01

Company Identity

Brand Overview

CompanyMahti AI
MARIAMarketing Artist AI
TaglineAI tools for businesses of all sizes
SupportingIn production tomorrow. Always on the customer's side.
Contacthello@mahti.app
mahti.app

02

Vision

Vision & Mission

AI changes everything – we make sure Finnish companies are ready

Vision

Our North Star

One platform. All core business processes. AI built in from the start – no extra fees, no separate implementation. Mahti gets there first.

SpeedCustomer-centricAccessibilityIn production tomorrow

03

Products

Product Portfolio

Mahti AI – Software Platform

Comprehensive software package for automating your company's finance, accounting, HR and project management.

FinancierKirjanpitoSopimushallintaHRPalkanlaskentaProjektinhallinta

MARIA – Marketing Artist AI

Your company's own AI marketing artist. Produce marketing graphics at lightning speed, affordably and with quality.

04

Visual

Visual Identity

Colors – click to copy

Background

#000000

Hero, sections

Background 2

#050505

Gradients

Background 3

#0a0a0a

Sections

Aurora Blue

#3b82f6

CTAs, badges

Aurora Green

#22c55e

Success, charts

Cyan (Primary)

#06b6d4

Buttons, badges

Purple (MARIA)

#9333ea

MARIA accent

Module colors

Financier

Kirjanpito

Sopimushallinta

HR

Palkanlaskenta

Projektinhallinta

Typography

Heading 4xl

Mahti AI

Heading 2xl

Brand Bible

Body (fg.muted)

AI tools for businesses of all sizes

Logo

Mahti AI

/mahtilogo-64.png (nav), /mahtilogo-256.png (full)

Download logo

05

Messaging

Tone & Messaging

Professional but approachable

Confident

Inclusive

Customer-centric

Approved taglines

AI-työkalut yrityksille – pienistä suuriin / AI tools for businesses of all sizes

AI-powered business tools everyone can afford

06

Copy

Copy Guidelines

FinnishEnglish
AI-työkalut yrityksille – pienistä suuriinAI tools for businesses of all sizes
Huomenna tuotannossa. Aina asiakkaan puolella.In production tomorrow. Always on the customer's side.
Yrityksesi oma AI-markkinointiartistiYour company's own AI marketing artist

07

Pricing

Pricing Messaging

Pricing opens doors, quality keeps them open.

Micro

20–99 €/mo

Micro business

SME

100–499 €/mo

SME

Enterprise

1 000 €+/mo

Larger enterprises

08

Go-to-Market

Go-to-Market

Building the future business platform together.

We are looking for investors and partners who share our values: speed, customer-centricity, and the belief that the best technology belongs to everyone.

1

Suomi

Direct sales to entrepreneurs and SMEs

2

Pohjoismaat

Sweden, Norway, Denmark – partnerships

3

EU

Germany, France, Benelux – partner network

09

Technical

Technical Guidelines

Chakra UI v3

• colorPalette (not colorScheme)

• Numeric spacing: gap="4", p="6"

• Semantic tokens: fg, fg.muted, bg, border

• Compound components: Card.Root, Dialog.Root

Icon library (Lucide)

10

Checklist

New Materials Checklist

  • Use Mahti logo: /mahtilogo-64.png (nav), /mahtilogo-256.png (full)

  • Dark theme background (#000–#0a0a0a)

  • Primary CTA: Cyan or Purple/Green

  • Tagline: AI tools for businesses of all sizes

  • Contact: hello@mahti.app

  • Bilingual (FI/EN) where possible

Brand book based on Mahti AI (March 2026). For updates: hello@mahti.app

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